Origin Stories
Parle-G: How ‘Chai’s Best Friend’ Paved Its Way Into Indian Households
A household name close to our hearts and tummies. The perfect accompaniment to chai for the masses and also an affordable source of nutrients and glucose for daily wage labourers. In 2004, Parle-G rolled out the tagline: ‘G Mane Genius’ which is the perfect description of how Parle-G has run Read more…