Lessons From The Markets
What Went Wrong With Vodafone Idea Limited?
Ads like ‘What an Idea Sirji’ and ‘Zoo-Zoo’ were quite the hit back in the day. Idea and Vodafone had a strong brand image, with a market share of 17.01% and 19.15% respectively in 2015. However, in this dynamic market environment, they were not on their toes to adapt and Read more…