Capturing Audience & Profits: How NDTV Yielded 245% Returns in Just 8 Months

Published by Trinkerr Academy on

If you had invested ₹1 lakh in NDTV in January 2022, you could have had ₹3.4 lakhs today! This multibagger gave its investors 245% returns in just 8 months. Let’s take a closer look at the company.

📺 Stock Name: New Delhi Television Ltd.

🎥 The Beginning
New Delhi Television Ltd. is an Indian news media company focusing on broadcast and digital news publications. The company is considered to be a legacy brand that pioneered independent news broadcasting in India and is credited for launching the first 24×7 news channel and the first lifestyle channel in the country.

NDTV currently operates 3 channels including a dual channel:
🎙️ NDTV 24×7
🎙️ NDTV India
🎙️ NDTV Profit

💸 How NDTV Makes Money
NDTV through its subsidiaries has expanded its presence into digital content, e-commerce and more.
The majority of their revenue comes from advertisements, event sales and subscription revenue from DTH & cable operators. This has enabled the company to generate healthy profit margins.

🌟 Key Developments

📢 The media giant has 10 subsidiaries including NDTV Convergence Limited which owns the website and NDTV Worldwide Limited. It offers high-end consultancy services for setting up local television news channels in emerging markets across the world. They also have associates and joint ventures engaged in different e-commerce businesses on various platforms like Mojarto for selling paintings online.

📢 NDTV Convergence recently signed a 10-year deal with Taboola, a global leader in powering recommendations for the open web. The deal is based on mutually-determined projections, including growth in traffic. This may result in revenue of around ₹750 crores if the targets are met.

📢 The deal also gives it immediate access to Taboola’s full portfolio of offerings which includes:
📰 Personalised content recommendations
📰 Editorial planning
📰 Monetisation
📰 Growth strategies

💰 Stock Value
On January 3, 2022, the shares of the company were trading at ₹117.25. It was trading at ₹407.6 as of August 25, 2022.


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