L’Oréal: The Real All-Rounder Of Beauty, Marketing And Technology

Dating back to 1909, Eugene Schueller, a young chemist from Paris, attempted an experiment to create a formula for haircare for Parisian hairdressers and succeeded. Soon, he realised the potential of his creation and launched his own company, ‘L’Oreal’, derived from the Greek word meaning ‘beauty’.

110 years after its inception, L’Oréal has a powerful presence in around 150 countries—it has a market share of 41% on its skincare products globally.

Let’s check out the initiatives that have kept this company on top of its game for more than a century!

💼 The Master Of Marketing
L’Oréal took over the digital world through its precision marketing strategy & Marketing 3.0’s introduction in 2018. By providing personalised content for its consumers online, the brand was able to connect with its target demographics on a more intimate level. By reaching out to both its current and potential consumers, it succeeded in establishing brand loyalty and amplifying sales.

It was also one of the first companies to recognise the power of social media. In 2020, L’Oréal’s social media marketing was based on the ‘Listen to Engage’ model. This model proved to be successful, especially in the post-COVID-19 phase, powering up its e-commerce channel and consumer engagement. One of the means of doing this is by collaborating with digital influencers.

🤖 A Strong AI Game
L’Oréal’s technology hub in Paris developed TrendSpotter in 2020, originally designed to help the company detect future trends and disseminate those insights. Now, TrendSpotter is also being used as a tool to help the company stay ahead of the curve. By scanning 3,500 online sources, the team at TrendSpotter can detect the latest fads in the cosmetic industry, which has helped L’Oréal beat the competition. The team has even managed to identify some weak signals that have become major trends. Overall, TrendSpotter has proven to be an invaluable tool for L’Oréal.

💡Innovation & Universalisation
Constant innovation in every aspect of the company has always been the strength of L’Oréal. The fact that it allocated a staggering € 985 million (approx.) in 2019 and has been spending more on research and innovation every year, has helped it become the industry leader it is today.

L’Oréal’s consistent efforts at respecting various consumer preferences, in every sense, stay true to its tagline, “Because you’re worth it!”

💄L’Oréal: The Real All-Rounder Of Beauty, Marketing And Technology

Dating back to 1909, Eugene Schueller, a young chemist from Paris, attempted an experiment to create a formula for haircare for Parisian hairdressers and succeeded. Soon, he realised the potential of his creation and launched his own company, ‘L’Oreal’, derived from the Greek word meaning ‘beauty’.

110 years after its inception, L’Oréal has a powerful presence in around 150 countries—it has a market share of 41% on its skincare products globally.

Let’s check out the initiatives that have kept this company on top of its game for more than a century!

💼 The Master Of Marketing
L’Oréal took over the digital world through its precision marketing strategy & Marketing 3.0’s introduction in 2018. By providing personalised content for its consumers online, the brand was able to connect with its target demographics on a more intimate level. By reaching out to both its current and potential consumers, it succeeded in establishing brand loyalty and amplifying sales.

It was also one of the first companies to recognise the power of social media. In 2020, L’Oréal’s social media marketing was based on the ‘Listen to Engage’ model. This model proved to be successful, especially in the post-COVID-19 phase, powering up its e-commerce channel and consumer engagement. One of the means of doing this is by collaborating with digital influencers.

🤖 A Strong AI Game
L’Oréal’s technology hub in Paris developed TrendSpotter in 2020, originally designed to help the company detect future trends and disseminate those insights. Now, TrendSpotter is also being used as a tool to help the company stay ahead of the curve. By scanning 3,500 online sources, the team at TrendSpotter can detect the latest fads in the cosmetic industry, which has helped L’Oréal beat the competition. The team has even managed to identify some weak signals that have become major trends. Overall, TrendSpotter has proven to be an invaluable tool for L’Oréal.

💡Innovation & Universalisation
Constant innovation in every aspect of the company has always been the strength of L’Oréal. The fact that it allocated a staggering € 985 million (approx.) in 2019 and has been spending more on research and innovation every year, has helped it become the industry leader it is today.

L’Oréal’s consistent efforts at respecting various consumer preferences, in every sense, stay true to its tagline, “Because you’re worth it!”