🏅How It All Began In his days as a student at the University of Oregon, Phil Knight crossed paths with Bill Bowerman, the team’s coach who had a keen interest in improving his runners’ shoes for enhanced speed. Knight tested Bowerman’s shoes and found them to be exceptional. The Knight’s Read more…
Incentives play a crucial role in driving motivation and productivity. As the barter system evolved into fiat currency, credit cards became a convenient means of purchasing. However, managing multiple cards with varying billing cycles can be challenging. CRED, a members-only app established in 2018, aims to simplify this process by Read more…
There is one thing common to all electronic devices, be they computers, laptops or phones—a tiny chip called a microprocessor. It is a single integrated circuit that contains the arithmetic, logic and control circuitry necessary to perform the functions of a digital computer’s central processing unit (CPU). Behind this brilliant Read more…
👣 The Humble Beginning and the Inception of the Brand Ramraj Cotton is the brainchild of K R Nagarajan, born in a humble agricultural family in Tirupur. The business idea was born in the mind of young Nagarajan when he started working in a small shop selling dhotis. The job Read more…
🏁A Humble Start On 6th November 1880, a boy named Yoshisuke Aikawa was born in Yamaguchi prefecture. Growing up, he developed an interest in engineering and did his engineering at the Tokyo Imperial University in Japan. Despite hailing from an influential family background, he worked as a mechanic and didn’t Read more…
🏭Humble Roots In NarodaIn 1973, a newly-incorporated Reliance Industries Limited established a state-of-the-art polyester plant in Naroda, Gujarat, under the leadership of Dhirubai Ambani. The profit for that year stood out at ₹1.55 crore. Cut to 2023, Reliance Industries makes ₹1.67 crore in revenue an hour. Since Mukesh Ambani, son Read more…
This is the story of a man who did not chicken out from the countless challenges life threw at him. You can find him in the legendary logo of Kentucky Fried Chicken (KFC); in a white suit, black string tie and a crutch. It is none other than Colonel Sanders, Read more…
Ads like ‘What an Idea Sirji’ and ‘Zoo-Zoo’ were quite the hit back in the day. Idea and Vodafone had a strong brand image, with a market share of 17.01% and 19.15% respectively in 2015. However, in this dynamic market environment, they were not on their toes to adapt and Read more…
In a battle between retail investors and hedge funds, who do you think would win? Stock markets are well known to be manipulated by huge investors like hedge funds and AMCs and retail investors rarely give them a fight. However, these giants have lost such fights quite a few times Read more…
Blackberry, a brand once so iconic that its name itself was more of a dominating factor in its sales than its features, With its fancy keyboard and the little scrolling ball in the centre, the brand was flying high and the same was reflected in its numbers, with Blackberry capturing Read more…